STAYCOOL was born from a simple idea: to create a brand that made people feel something. The name itself says it all — STAYCOOL is about staying calm, cool, and collected effortlessly. It carries a positive, feel-good energy that’s simple, easy to remember, and rooted in a relaxed, feel-good mindset.

What started as a passion project in a college dorm room at Boston University in 2015 quickly evolved into a full-fledged lifestyle brand — a colorful fusion of nostalgic inspiration, standout design, and premium comfort.

After returning to his hometown of NYC, founder Amin Adjmi continued to build STAYCOOL into the brand it is today — staying true to the nostalgic energy that sparked it from the start.

Today, STAYCOOL is more than just a clothing brand — it’s a movement built around self-expression, individuality, and ease. At the center of it all is Chillwear — clothing made for the moments when you’re relaxed, grounded, and feeling your best. It’s the uniform for staying cool and collected, whether you’re lounging at home, out in the city, or just moving through life your own way. Chillwear is built to make you feel at ease.

We’re not just selling clothes — we’re creating a world of comfort, creativity, and nostalgia reimagined for a new generation.